Our Story

Kuldeep Singh Chadha

Founder & Inventor of Sigma Rubber in India, has been well established in the automotive industry for more than 45 years. With the help of his son, Sukhdeep Singh Chadha, Kuldeep Chadha’s time in the industry has achieved immense success and recognition with both competitors and clients. Both father and son believe in a strong philosophy; learning never ends, and because of this they have always outpaced their competition by incorporating new technologies early and effectively.

Sukhdeep Singh Chadha

Managing Director

Sukhdeep Chadha followed in his father’s footsteps when he founded BETA; an internationally spanning company with multiple industries.


After BETA established a firm presence in the automotive industry Sukhdeep Chadha looked at diversifying his business portfolio into other industries. They strategically chose the hospitality industry and now they currently own and operate 4 luxurious wedding studios in New Delhi, India.

GRANDREAMS – Sapphire West Delhi GRANDREAMS – Elegance North Delhi GRANDREAMS – Mayapuri West Delhi GRANDREAMS – Nehru Place South Delhi

Simardeep Chadha

Simardeep Chadha – Has been true to his patrilineal lineage and has already established himself in the hospitality industry. He always brings a fresh ideas and embraces change. Simardeep Chadha’s father saw the potential in his innovative approach and finally expanded to Toronto under the Cantech Group Inc. Toronto has been the game changer after their joint partnership with The Host Hospitality Group Inc. Both these companies have launched several fine dining and niche restaurants that Torontonians have embraced. As their team continues to expand so has their vision. Simardeep Chadha has his eyes on a global expansion with the aim to reach as many food lovers as possible.